MarketingGeekAustin

16. June 2008

The First university to issue an Apple iPod Touch to every student comes from Abeline, Texas???

Filed under: Mobile and Web, Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 15:43

Abeline Christian University with a tiny 4700 student enrollment is living large with Apple!

freshmen will use an iPhone or iPod touch to receive homework alerts, answer in-class surveys and quizzes, get directions to their professors’ offices, and check their meal and account balances - among more than 15 other useful web applications already developed

http://www.acu.edu/news/2008/080225_iphone.html

54% of blog users went to a vendor site for more info about product or service after reading a blog post

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 15:00

Found this blogging stat info interesting:

  • 78% of TechWeb Network visitors read technology blogs — an average of 7 different blogs weekly — to get information for their jobs
  • Usage of blogs among IT and Corporate decision makers has increased 27% in the last year
  • Executive IT Management (63%), IT Management and Staff (65%), and Corporate Management (64%) are all equally likely to use blogs for information to help them do their job, with Corporate Management most likely to increase usage of blogs in the coming year
  • 54% of blog users went to a vendor site for more info about product or service after reading a blog post

 

Source: TechWeb Research, “The Rise of B2B Applications-Based Media.” Base: 550 TechWeb Network visitors

Download a copy of the entire “Rise of B2B Applications-Based Media” research study. 

Ok this scares me. Tax people for driving anywhere in your city.

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 10:34

Looks like it is working but not sure I am for something like this coming to America.  I am sure it has already been proposed somewhere.  Houston might be a fine candidate. :-) 

Story: Congestion pricing cuts Stockholm traffic by almost a fifth | IBM 

Congestion pricing in Stockholm, has reduced traffic in the Swedish capital by 18 percent, according to traffic authorities there. The fee-based approach, which began formally in August 2007, has also seen the proportion of green,

tax-exempt vehicles rise to 9 percent.

http://www.ibm.com/news/us/en/2008/06/2008_06_11.html

10. June 2008

Have fun and drive eyballs too!

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 10:45

BazaarVoice is a local company with executives who take their fun and culture seriously.   Check out this video…you won’t be disappointed.

 Not a bad way to recruit creative employees either. Click here for viral marketing at its best. 

29. May 2008

Great insight from the Dell’s Bob Pearson - “Today’s homepage is a Google results page” and more…

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 21:55

Really good stuff to ponder…here are a few highlights from Dell’s Bob Pearson’s keynote at :China over took the US with the number of people online. Over 500k people go online for the first time everyday. Do we know their purchase habits? Do we know their searching habits? No!Today’s home page is a Google search Results page. The Traffic that matters is not about you!We have a new set of Metrics. What really matters is conversation and communities. What’s your average comment to post ratio. Where are people going? Conversation and community - how do we get better at understanding all of this?Dell just opened up the internet to all employees. Their blog is the main way to communicate along with employee with an employee idea storm. They have the facebook group - dellbook.Full article is hereWe all need to get very serious about the web and stop our teams of inserting it as an afterthought!

21. May 2008

Should we pay our acquisition employees to quit? or telesales or college new-hires or ??

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 14:40

How about a buyout offer for all acquisition personnel? say…6 months after close of the acquisition?

Just read the article below on an innovative telesales hiring practice of offering early exit bonuses to trainees. Essentially to make sure that Zappos had the right people and chemistry in their customer facing tele-reps. Like Zappas we all know that our companies may NOT for everybody.

This would give everyone coming from each acquisition a chance to buy-in or be bought out? Many people either know immediately, or find out quickly in those first months that maybe this new company is not for them.

This would help you build upon our culture, improve morale, improve customer satisfaction, increase employee retention and focus on the customer. IF nothing else we all should take a look at this practice for our telesales, new-hire on-boarding and phone support teams.

Excerpt from the article:‘Zappos has also mastered the art of telephone service—a black hole for most Internet retailers. Zappos publishes its 1-800 number on every single page of the site—and its smart and entertaining call-center employees are free to do whatever it takes to make you happy. There are no scripts, no time limits on calls, no robotic behavior, and plenty of legendary stories about Zappos and its customers.

This is a company that’s bursting with personality, to the point where a huge number of its 1,600 employees are power users of Twitter so that their friends, colleagues, and customers know what they’re up to at any moment in time. But here’s what’s really interesting. It’s a hard job, answering phones and talking to customers for hours at a time. So when Zappos hires new employees, it provides a four-week training period that immerses them in the company’s strategy, culture, and obsession with customers. People get paid their full salary during this period.After a week or so in this immersive experience, though, it’s time for what Zappos calls “The Offer.” The fast-growing company, which works hard to recruit people to join, says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” Zappos actually bribes its new employees to quit!Why? Because if you’re willing to take the company up on the offer, you obviously don’t have the sense of commitment they are looking for.

It’s hard to describe the level of energy in the Zappos culture—which means, by definition, it’s not for everybody. Zappos wants to learn if there’s a bad fit between what makes the organization tick and what makes individual employees tick—and it’s willing to pay to learn sooner rather than later. (About ten percent of new call-center employees take the money and run.)” 

Link to the full article  Related links:http://www.zappos.comhttp://discussionleader.hbsp.com/taylor/http://www.bighatmarketing.com

Best hiring practice or should I say Best “weeding-out” practice? Bribe bad ones to leave.

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 09:52

I just read about a great best-practice from Zappos.   During the training process they offer a chance for trainees to “opt-out” or “cash-out” and move on.  This helps Zappos maintain a energetic culture…”some people are just not can’t be the energizer bunny on the phone all day”.

More from the article:”Why? Because if you’re willing to take the company up on the offer, you obviously don’t have the sense of commitment they are looking for. It’s hard to describe the level of energy in the Zappos culture—which means, by definition, it’s not for everybody. Zappos wants to learn if there’s a bad fit between what makes the organization tick and what makes individual employees tick—and it’s willing to pay to learn sooner rather than later. (About ten percent of new call-center employees take the money and run.)”Link to full article 

I am going to suggest this to my telesales clients and colleagues.  Simple ideas are always the best…and most overlooked!    

16. April 2008

Now I have seen it all…a Social Networking gift card!

Filed under: Funny, Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 08:06

Now I have seen it all…a Social Networking gift card!But actually it is a great idea for the gift card company…imagine the possiblities.It would be great to give b-day, get-well, and other gifts from inside your Facebookworld? Here is an excerpt or click here for the full story.Ideaedge, Inc., a developer of prepaid gift card programs, is expanding itsofferings using social networks to encourage groups of people to contributeto one gift card.The platform, called the Social Network Enabled Gift Card, will allowmultiple people to contribute to a group gift card. The application willlet people choose a card and create a list of friends from social networks,such as MySpace.com, to donate toward the card amount.Wonder how I apply this to enterprise software marketing. any ideas?

11. April 2008

Funny t-shirt from RSA

Filed under: Funny — Cliff Kinard @ 15:18

Saw this today on CRN website.  Creepiest t-shirt from Forescout.comCreepy t-shirt from Security vendor at RSA conference

Twittering and tweeting…pondering business uses for twitter.com

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 12:54

I had a friend today miss a leading meeting that he NEVER misses.  No explanation by the substitute leader at first so I took it upon myself to stalk him via Tweeter.com.  Via his real-time blog ala tweeting, I found out that his mother was in the hospital undergoing bipass surgery.  I text messaged him my thoughts and prayers.  I then told the people in the meeting that he and his mom were doing well.  Finally I saw a use for this tweeting thing.But it got me to thinking…what about business uses are there any here? Right up front I thought…delivery drivers = pizza, low cost couriers/shippers, moving vans.  What about mundane things like garbage trucks…wouldn’t it be great if you knew when that guy was going to pick up you bags.  Maybe you could sleep in.  I will think of more but in the meantime check it out.  Start tweeting here   I also found a tool that saves me from tweeting my fingers off via my phone.  Snitter does it on my mac…and introduces you to Adobe’s new platform Adobe AIR…another subject for another day

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