MarketingGeekAustin

Watched a webcast on B2B and social media.  Worth the short registration.  My top 5 takaways:

1. Forrester report on CIO decisions - What tool/resource helps you make product decisions = #1 Company website
2. Even Forrester knows that the key weakness of social media is that WE marketers are NOT in control
3. per study 52% of people use web-based events in performing their jobs (not just for teenagers)
4. More research on customer readiness for web 2.0
5. Listen more than you code ( listen cause they are in control)

 Social Media: Where Should BtoB Marketers Start?, Forrester Vice President, Principal Analyst Laura Ramos will provide insight into how your peers are addressing these questions and how Forrester recommends your organization assess social media approaches.Register.