MarketingGeekAustin

Really good stuff to ponder…here are a few highlights from Dell’s Bob Pearson’s keynote at :China over took the US with the number of people online. Over 500k people go online for the first time everyday. Do we know their purchase habits? Do we know their searching habits? No!Today’s home page is a Google search Results page. The Traffic that matters is not about you!We have a new set of Metrics. What really matters is conversation and communities. What’s your average comment to post ratio. Where are people going? Conversation and community - how do we get better at understanding all of this?Dell just opened up the internet to all employees. Their blog is the main way to communicate along with employee with an employee idea storm. They have the facebook group - dellbook.Full article is hereWe all need to get very serious about the web and stop our teams of inserting it as an afterthought!