MarketingGeekAustin

16. June 2008

The First university to issue an Apple iPod Touch to every student comes from Abeline, Texas???

Filed under: Mobile and Web, Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 15:43

Abeline Christian University with a tiny 4700 student enrollment is living large with Apple!

freshmen will use an iPhone or iPod touch to receive homework alerts, answer in-class surveys and quizzes, get directions to their professors’ offices, and check their meal and account balances - among more than 15 other useful web applications already developed

http://www.acu.edu/news/2008/080225_iphone.html

54% of blog users went to a vendor site for more info about product or service after reading a blog post

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 15:00

Found this blogging stat info interesting:

  • 78% of TechWeb Network visitors read technology blogs — an average of 7 different blogs weekly — to get information for their jobs
  • Usage of blogs among IT and Corporate decision makers has increased 27% in the last year
  • Executive IT Management (63%), IT Management and Staff (65%), and Corporate Management (64%) are all equally likely to use blogs for information to help them do their job, with Corporate Management most likely to increase usage of blogs in the coming year
  • 54% of blog users went to a vendor site for more info about product or service after reading a blog post

 

Source: TechWeb Research, “The Rise of B2B Applications-Based Media.” Base: 550 TechWeb Network visitors

Download a copy of the entire “Rise of B2B Applications-Based Media” research study. 

Ok this scares me. Tax people for driving anywhere in your city.

Filed under: Marketing with Web 2, 3 or 4.0 — Cliff Kinard @ 10:34

Looks like it is working but not sure I am for something like this coming to America.  I am sure it has already been proposed somewhere.  Houston might be a fine candidate. :-) 

Story: Congestion pricing cuts Stockholm traffic by almost a fifth | IBM 

Congestion pricing in Stockholm, has reduced traffic in the Swedish capital by 18 percent, according to traffic authorities there. The fee-based approach, which began formally in August 2007, has also seen the proportion of green,

tax-exempt vehicles rise to 9 percent.

http://www.ibm.com/news/us/en/2008/06/2008_06_11.html

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