When the market doesn’t get how much of a game-changer your product is, you need a Minimum Viable Brand (MVB).
MVBs are for early-stage tech startups who need to better stand out in the minds of potential customers and investors NOW, and don’t have the time or budget to engage with traditional marketing agencies.
If your champions are having difficulty understanding—or conveying to their teams—why your offering is superior to the alternatives, we give you everything you need to up your game IMMEDIATELY.
Postioning
Competitive messaging and provocative copy that immediately sets you apart.
Brand Identity
Creative essentials to support and reinforce your strategic position.
Branded Pitch Deck
Customer or Investor-facing presentation that establishes your strategic position.
Branded Website
WordPress site with branded copy, layout and visuals.
We offer you the benefit of decades of marketing expertise honed at tech startups like Salesforce.com, ReleaseIQ (acquired), OrderGuru (acquired), ClearMetal (acquired), Elementum ($100M+ raised), and HeartFlow ($250M+ raised) in a high-value, low-commitment project.
This is an intensive 2-day project where you will have our founders’ full attention to apply our strategic and creative expertise on owning a differentiated, sustainable strategic position with a cohesive set of branded materials.
Offerings right-sized for your startup’s stage
Even Goldilocks had options. Pick the one that’s just right for you.
The Bootstrap
Ideal for self-funded stealth startup founders
- Initial brand assets to start testing a differentiated market position
- Excludes website
- 1 day w/ 1 stakeholder
$5,000*
The MVBOur Most Popular Offering
Ideal for Seed or Series A Startup Founders or CEOs
- Minimum set of brand assets to establish your differentiated market position
- Includes everything you need to convey what’s special about your product
- 2 days, w/ up to 2 stakeholders
$10,000*
The Big Launch
Ideal for Series A/B Founders or Execs that have PMF but struggle to scale their go-to-market
- Full rebrand to own your new differentiated market position
- Extends beyond MVB to add an Overview Video, Branded Templates, and Complete Brand Guidelines
- 2 days w/ up to 4 stakeholders, plus post-intensive management of video production
$40,000*
The Bootstrap
Ideal for self-funded stealth startup founders
- Initial brand assets to start testing a differentiated market position
- Teaser website only
- 1 day w/ 1 stakeholder
$5,000*
The MVBOur Most Popular Offering
Ideal for Seed or Series A Startup Founders or CEOs
- Minimum set of brand assets to establish your differentiated market position
- Includes everything you need to convey what’s special about your product
- 2 days, w/ up to 2 stakeholders
$10,000*
The Big Launch
Ideal for Series A/B Founders or Execs that have PMF but struggle to scale their go-to-market
- Full rebrand to own your new differentiated market position
- Extends beyond MVB to add an Overview Video, Branded Templates, and Complete Brand Guidelines
- 2 days w/ up to 4 stakeholders, plus post-intensive management of video production
$40,000*
* Introductory offer for new clients. All MVB projects begin with a StartupScript interview, and previous payment for the StartupScript is applied to the cost of the MVB project.
Frequently Asked Questions
“Founders can easily communicate the value proposition because they’re living it 24×7; but the trick is to convert into a simple and repeatable positioning for their teams, their investors, their partners etc. Not easy but so worthwhile.” — Avanish Sahai, Board Member, HubSpot; Co-Founder & Investor, CareVault
“One thing we founders do constantly is sell (to prospects, investors, and talent). Anything that simplifies and speeds up this process will have a compound effect on the company. Approaching branding in a lightweight, agile manner, iterating over the process as we learn more about our ICP and target audience, is a wise strategy.” — Clayton Costa, Founder, LucentOps
“When the only person who can tell the story in the start up is the CEO, it’s either too complex or a message in search of the audience. Simple, clear, specific and repeatable are the words that create action by the audience to not only learn more but vote with their wallets. When your sales arm and product leaders can speak with confidence, you amplify your value and messages. BHM nailed this.” — Susane Berger, Advisor and Board Member
“I couldn’t agree more on the need for messaging/positioning agility. I often recommend testing your messaging with target buyers using cold outreach even before building the MVP.
” — Sanjeev Somani,
CEO @ Tribyl
“BHM really understands what captures attention and drives customer engagement. They should be the go-to team for any startup founder.” — Minh Chau, CEO and Founder
“BHM helped us articulate our core differentiation to stand out from all the voices that sound the same in the market. Our story is unique and compelling.” — Adam Compain, Founder, Investor, Advisor
“BHM brings deep analysis and insight to every marketing project, big or small…and the results speak for themselves.” — Chrissy Dal Porto, Chief Marketing Officer
“BHM are experts in distilling and crafting messaging: simple, provocative, and spot on. Every time. You won’t find a team that can listen, position and deliver your message better. Their uncanny ability to take the complex and simplify the message into what the market wants is second to none.” — Kent Ledgerwood, SVP Value Engineering
“I was impressed with BHM’s creative and thoughtful approach at every step. They asked deep questions, considered them carefully, and generated (among other things) some of the most amazing messaging I could have imagined. It’s great to see them scaling out this offering to help other startups to set themselves apart.” — Andrew Davis, Chief Product Officer
“Great positioning from one of the top marketers I’ve worked with.” — Rosie Pongracz, Chief Marketing Officer
“I challenged BHM to come up with a narrative that was both inspiring and down-to-earth enough to convince skeptical developers. And they NAILED it.” — Andrew Leigh, Global CMO and GTM Exec