How We Help You Own Your Narrative

1. Diagnose your current state messaging in relation to all the noise in the market
Assessment Diagram


2. Synthesize, prioritize, and connect all your messages into a single cohesive hierarchy

Message Hierarchy Diagram


3. Craft compelling assets that promote your differentiation and reinforce your strategic position

Core Positioning and Assets

Examples of Our Work

Developing a strategic positioning involves sensitive information and insights that we can share privately with you. Owning the narrative entails creating public assets, which we’re happy to share publicly. Here are some fun examples:

Copado \\ Build On

Dyson \\ Innovation is in our DNA

Tesla \\ Speed Wins

Elementum \\ The Makers of the World Build the Future

VMWare \\ THE Solution For Today’s Complex Enterprise

VMforce \\ The Best of Both Worlds for Java Developers

Starbucks \\ Digitizing the Operational Engine

Elementum \\ Because Things Never Go According to Plan

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