Logomark and BHM
Do You Own Your Narrative?
Bad Marketing Outcomes
Hero Background Gradient
BHM - logomark

DO YOU OWN YOUR
NARRATIVE?

DO YOU OWN YOUR
NARRATIVE?

Bad Marketing Metrics
Generic Buzzwords
Blah Blah Blah
Grumpy Cat
Industry cliches

INDUSTRY CLICHÉS
ONLY OBSCURE YOUR
UNIQUE VALUE

INDUSTRY CLICHÉS ONLY OBSCURE YOUR UNIQUE VALUE

North Star
Cloud A
Cloud B
Cloud C

LEAVING CUSTOMERS
WITHOUT A NORTH STAR
TO FOLLOW

LEAVING CUSTOMERS WITHOUT A NORTH STAR TO FOLLOW

Cloud C
Bold Pigeon
Conformist Birds on a Wire
Bold Pigeon

BOLD DIFFERENTIATION
IS YOUR STRONGEST
COMPETITIVE EDGE

BOLD DIFFERENTIATION
IS YOUR STRONGEST
COMPETITIVE EDGE

4 Key Tenets to Own Your Story. And Your Market.
Napkin Background

THE KEY TENETS TO
OWN YOUR STORY.
AND YOUR MARKET.

THE KEY TENETS TO
OWN YOUR STORY.
AND YOUR MARKET.

Napkin Background

THE KEY TENETS TO
OWN YOUR STORY.
AND YOUR MARKET.

THE KEY TENETS TO
OWN YOUR STORY.
AND YOUR MARKET.

Our Services
Our Services
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Background
Positioning Services
Positioning Slide 01
Positioning Slide 02
Example Message Hierarchy
Sample Investor Deck
<span style="font-family: usual, sans-serif; font-weight: 500; font-size: 22px; color: white">Nader Mikhail</span>
Nader MikhailCEO, Elementum
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“BHM will not let you off the hook from making hard decisions. And it transformed the way we aligned around our core narrative, defined our internal culture, and fueled our GTM engine.”
<span style="font-family: usual, sans-serif; font-weight: 500; font-size: 22px; color: white">Andrew Leigh</span>
Andrew LeighSVP Marketing & Alliances, Copado
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“I challenged BHM to come up with a narrative that was both inspiring and down-to-earth enough to convince skeptical developers. And they NAILED it.”
<span style="font-family: usual, sans-serif; font-weight: 500; font-size: 22px; color: white">Adam Compain</span>
Adam CompainFounder and CEO, ClearMetal
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“BHM helped us articulate our core narrative to stand out from all the voices that sound the same in the market. Our story is unique and compelling.”
<span style="font-family: usual, sans-serif; font-weight: 500; font-size: 22px; color: white">Chrissy Dal Porto</span>
Chrissy Dal PortoCMO, GreenBits
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“BHM brings deep analysis and insight to any marketing project, big or small...and the results speak for themselves.”
<span style="font-family: usual, sans-serif; font-weight: 500; font-size: 22px; color: white">Minh Chau</span>
Minh ChauFounder and CEO, Qathena
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“BHM really understands what captures attention and drives customer engagement. They should be the go-to team for any startup founder.”
<span style="font-family: usual, sans-serif; font-weight: 500; font-size: 22px; color: white">Rosalyn Santa Elena</span>
Rosalyn Santa ElenaGTM and Revenue Operations Executive
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“If you are looking to revamp your core narrative, check out Big Hat Marketing. Led by my former colleagues who are #marketing gurus and #storytelling leaders!”
<span style="font-family: usual, sans-serif; font-weight: 500; font-size: 22px; color: white">Kent Ledgerwood</span>
Kent LedgerwoodVP of Cognitive Transformation, LevaData
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“BHM are experts in distilling and crafting messaging: simple, provocative, and spot on. Every time.”
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