Nothing in this world is new. Every song declares the deepest love. Every book is the adventure of a lifetime. Every campaign is for the “industry leading enterprise solution”. You’ve heard it. You’ve read it. You’re bored of it.
In order to get audiences to pay attention, you have to present the common in an uncommon way. Defamiliarize the familiar.
Achieving this isn’t about “creativity”. It’s about aligning provocative expression with competitive strategy to capture attentions, influence audiences, and finally give your team some real leverage.
Welcome to Big Hat.