Every song declares the deepest love. Every book is the adventure of a lifetime. Every tech marketing campaign is for the “industry-leading SaaS enterprise solution.” You’ve heard it. You’ve read it. You’re bored of it. In order to get audiences to pay attention, you have to present the common in an uncommon way.
Defamiliarize the familiar.
MESSAGING
Uncluster your pitch
featured
project emphasis
Company Positioning Vision & Mission Message Hierarchy Boilerplate Pitch Deck
FOR
\\ Global Manufacturing Leader
GOAL
\\ Launch platform to rival Amazon.com
FOR
\\ Household Food & Beverage Brand
GOAL
\\ Drive change management to align internal teams around digitization initiative
FOR
\\ Salesforce.com
GOAL
\\ Launch joint platform with VMware targeting traditional Java developers
FOR
\\ Borland Software
GOAL
\\ Re-position developer tools to business & IT exec decision makers